Meta Ads
- Reels Ad · 9:16
- Feed Ad · 1:1
- Stories Ad · 9:16
Use Grok Imagine for Reels Ads — AI audio drives significantly higher retention on Meta placements.
Write a prompt. Pick your platform. Get a high-converting video ad in 90 seconds. No crew. No studio. No editing timeline. Full commercial rights. Download MP4 and publish directly to your ad platform.
No credit card · 1 free generation · Full commercial rights
lower CPM for video vs image ads on Meta
Meta internal data, 2025higher click-through rate for video ads vs static on TikTok
TikTok for Business, 2025more organic traffic generated by companies that use video in ads
Brightcove, 2025is all you have before a viewer skips or scrolls — make every frame count
Nielsen, 2025of consumers say they've been convinced to buy a product after watching a brand's video
Wyzowl, 2026global video ad spend forecast for 2026 — the biggest creative budget in history
Statista, 2026Each platform has its own visual language, format requirements, and audience behaviour. Here's exactly how to generate AI video ads that are native to each.
Use Grok Imagine for Reels Ads — AI audio drives significantly higher retention on Meta placements.
TikTok rewards native-feeling content. Prompt for a documentary, raw, or UGC aesthetic rather than polished commercial.
For pre-roll, prompt specifically for the first 5 seconds: 'dramatic opening close-up...' — make the skip button irrelevant.
Google Display rewards high-contrast visuals. Use Kling 2.6 Pro with bright, clean backgrounds for best CTR.
LinkedIn audiences respond to authority signals. Veo 3.1 produces professional, corporate-aesthetic footage that outperforms casual styles on LinkedIn.
Snapchat skews young. Fast-cutting, vibrant energy works — prompt for 'kinetic motion, bold colors, youthful energy, 9:16 vertical'.
Different campaign objectives demand different creative structures. Here's the complete breakdown — with ready-to-use prompts and model recommendations for each.
The performance marketer's workhorse
Direct response video ads are built around one goal: make the viewer take action now. Click, buy, sign up, download. The visual hook exists only to hold attention long enough for the CTA to land. AI video excels at producing the punchy, visually arresting opening frames that direct response demands — because you can generate 10 different hooks in the time it takes a traditional team to storyboard one.
"Fast cut product reveal on a dark surface, dramatic light bloom, price badge appearing, white text overlay, urgency tone, 5 seconds, 9:16"Cinematic presence over conversion pressure
Brand awareness video ads prioritize emotional imprint over immediate action. They're designed to be remembered, not clicked. These are typically higher-budget placements — YouTube pre-roll, Connected TV, premium programmatic — where production quality is visible and important. AI models like Kling 2.6 Pro and Veo 3.1 now produce footage at the quality threshold required for these placements.
"Sweeping drone shot over a mountain sunrise, lone hiker silhouette, warm mist, brand colour grade, cinematic, no text, 10 seconds, 16:9"Show it in action, not just in frame
Product demo ads show the product being used in a real-world context. They answer the buyer's mental question: 'What does this actually look like in my life?' AI video — particularly the Image-to-Video mode — lets you take a clean product photo and animate it into a lifestyle context. A blender product shot becomes a kitchen counter scene. A skincare bottle becomes a morning routine. The product stays consistent; the context is AI-generated.
"Close-up of hands using a sleek white electric toothbrush, bathroom mirror steam, morning light, aspirational lifestyle aesthetic, slow motion droplets, 9:16"Fake authenticity that actually converts
User-generated content (UGC) style ads consistently outperform polished commercial creative on platforms like TikTok and Instagram because they feel native, not like ads. The challenge: real UGC is hard to produce at scale. AI video solves this by generating footage with the visual language of UGC — handheld-feeling movement, natural lighting, unscripted energy — from a prompt. No creator needed.
"Handheld shaky cam style, person unboxing a product at their kitchen table, natural daylight, excited authentic reaction, no studio lighting, raw and real, 9:16"The content type you can never produce fast enough
Black Friday, Diwali, Christmas, Valentine's Day — seasonal ad campaigns have a fixed deadline and typically require unique creative for every holiday. Traditional production cannot keep up. AI video eliminates the timeline constraint: generate a holiday-specific video ad in 90 seconds, publish same-day. React to trending moments in real time. Be the brand that's always present during high-purchase moments.
"Golden fairy lights bokeh, gift boxes stacking in slow motion, warm red and green colour palette, festive magical atmosphere, gentle snow particles, 9:16"One concept, every market, zero extra production cost
Running campaigns across India, the UAE, Europe, and the US traditionally requires separate production shoots for each market — different faces, settings, cultural contexts. AI video lets you generate a localised version for each market from a different prompt variant. Same product, different visual cultural context. Pair with Scenith's AI Voice tab for localised voiceovers in 20+ languages — complete localised ad in one session.
"Busy Mumbai street market at golden hour, woman looking at phone with a satisfied smile, vibrant colours, authentic Indian street aesthetic, warm cinematic, 9:16"Not all AI video models are built the same. Here's the definitive selection guide for advertising use cases.
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Copy any of these into Scenith's video generator. Each is engineered for maximum first-frame retention on its target platform.
Slow-motion unboxing of a premium product, close-up hands, dramatic light bloom on reveal, matte black background, 9:16 verticalSplit frame — dull lifeless scene on left transforms to vibrant joyful version on right, smooth morph transition, upbeat energy, kinetic, 9:16Extreme close-up of a stressed face staring at a screen, dramatic pause, then warmth flooding in as the product appears off-screen, 16:9 cinematicBold white text on dark background counting up a statistic, clean corporate aesthetic, subtle particle animation, 16:9 professionalGolden hour beach scene, woman laughing with product in hand, cinematic warm tones, aspirational editorial magazine aesthetic, 1:1 squareBlack screen, single spotlight revealing a mysterious glowing object, question text fades in, suspenseful, handheld-style, 9:16Overhead flat lay of product ingredients/components neatly arranged, animated labels appearing one by one, satisfying assembly, 9:16Casual handheld style, living room setting, person holds product and reacts naturally with smile, authentic not staged, warm natural light, 1:1All 6 AI video models · 3 aspect ratios · Download MP4 · Full commercial rights
🎬 Open AI Ad Video Generator →Before writing a prompt, know your goal. Direct response (buy now) requires a hook-first visual. Brand awareness needs an emotional landscape. Product demo needs motion showing usage. Retargeting needs familiarity and urgency. Your objective determines the visual language — get that right before touching the prompt.
Each ad platform has a native format. TikTok and Reels = 9:16 vertical. YouTube and LinkedIn = 16:9. Instagram/Facebook Feed = 1:1. Pick your platform first, lock in the aspect ratio, then choose the AI model. For TikTok use Grok Imagine (AI audio native). For YouTube/LinkedIn use Veo 3.1 or Kling 2.6 Pro (highest quality). For Meta retargeting at volume use Wan 2.5 or Kling 2.5 Turbo.
Your prompt should describe the video's opening frame in explicit visual terms. This is the frame that determines whether the viewer keeps watching. Describe the exact visual: camera angle, subject, lighting, mood, movement. Then describe the rest of the scene. Most people write prompts that describe a concept — write one that describes a specific, arresting visual moment instead.
Never rely on a single AI-generated ad. Generate 3–5 variants by changing one variable at a time: the opening shot, the lighting mood, the camera movement, the aesthetic reference. Run them all with a small test budget ($10–50/variant). Let data pick the winner. Pause losers within 48 hours. Scale the winner. Repeat. This is the creative testing loop that AI makes economically viable.
If your ad needs narration, switch to Scenith's Voice tab. Select from 40+ voices in 20+ languages. Generate a voiceover from the same ad script. Download the MP3 and the MP4. Combine in any simple editor or directly in Meta Ads Manager's built-in editor. You now have a complete voiced video ad — generated entirely from text, on one platform, in one session.
Download the MP4 in up to 1080p. Log into Meta Ads Manager, TikTok Ads Manager, Google Ads, or LinkedIn Campaign Manager. Upload the video directly — it meets all technical requirements for every major ad platform. No transcoding. No format conversion. No file size issues. Hit publish. Your AI video ad is live.
The most important 3 seconds in advertising are the first 3 seconds of your video ad.
Meta's own data shows that view duration drops by over 60% between the first and fifth second of a video ad if the opening frame doesn't immediately arrest attention. TikTok's algorithm deprioritises videos where the 2-second retention rate drops below 60%. YouTube's skip rate data shows that ads with a question, a visual anomaly, or a fast product reveal in the first 5 seconds have 2.3× the view-through rate of ads with a slow, mood-building opening.
This is the hook problem — and it's where most advertising teams waste their budget. Traditional production encourages slow, cinematic builds because that's what feels artistic. Advertising algorithms reward immediate visual impact.
AI video solves the hook problem by making iteration free. You can generate 10 different opening frames — different camera angles, different lighting setups, different visual intensities — test which 3-second hook retains the most viewers, then rebuild the full ad around the winner. This is a testing workflow that traditional production makes economically impossible.
When writing your AI ad prompts, always lead with the frame. Describe exactly what appears in the first shot in explicit visual terms: the subject, the angle, the lighting, the motion. Then let the scene develop from there. 'Close-up of a flame igniting on a dark surface, then pulling back to reveal a candle product, warm amber light, ultra slow motion' is a hook-first prompt. 'A video about our luxury candle brand' is not.
Performance creative — the discipline of systematically testing ad creative variants to find winners — is the most impactful skill in digital advertising. Yet most marketing teams test fewer than 5 creative variants per month because production cost and time make it economically prohibitive.
The math is brutal: if you test 5 creative variants and one is a clear winner with 3× the ROAS of the others, you could have found that winner by testing 4 losers. Now imagine you could test 40 variants for the same cost and time. You'd find a winner with 3× ROAS after testing 4 losers — then test 36 more and potentially find one with 5× or 7× ROAS. The winner pool expands with sample size.
AI video makes high-volume creative testing economically viable for the first time. The cost of generating an additional AI video ad variant is measured in credits and seconds, not dollars and days. A performance marketing team running Scenith can generate and test 20+ creative variants per week against a small split-testing budget and let data drive creative decisions.
The recommended framework: identify the core creative hypothesis (what visual hook will resonate with this audience?), generate 5 variants testing different hooks, run each with $10–20 spend against the same audience segment, eliminate after 48 hours based on 3-second view rate and CTR, scale the winner, generate 5 more variants iterating on the winner's successful elements. Repeat every week.
Teams running this process consistently report creative refresh cycles that are 10–20× faster and CPC reductions of 30–50% versus teams that produce and run a single video creative for weeks at a time.
E-commerce brands have a specific advantage with AI ad video that pure service businesses don't: they have existing product photography. And AI's Image-to-Video capability transforms every product photo in your catalog into a potential video ad asset.
The traditional e-commerce video ad production problem: you have 200 SKUs, a photography studio shoots them all for product pages, but video production for each SKU would cost $500–2,000 per video and take weeks. The result: only your top-10 hero products have video ads. The other 190 SKUs run static image ads that underperform by 40–60% on video-preferring placements.
The AI playbook: photograph every SKU cleanly on a neutral background. Upload each photo to Scenith's Image-to-Video mode. Write a contextual prompt that places the product in a lifestyle environment: 'This protein powder bag placed on a gym locker shelf, sweaty athletic hands reaching for it, locker room light, motivational energy, 9:16.' AI generates a video ad for that product in 90 seconds. Cost: pennies. Scale: every SKU you have.
The prompting approach for e-commerce image-to-video is different from text-to-video. Your goal is to keep the product visually consistent (the reference image anchors it) while generating lifestyle context around it. Describe the environment, the person, the action, and the emotion — not the product itself. The product is already in the image; the AI adds the world around it.
Run these Image-to-Video ads on Dynamic Product Ads (DPA) on Meta, where they can be auto-matched to relevant audiences based on browsing behaviour. Video DPA outperforms image DPA by 30–70% on conversion rate in most e-commerce categories.
Your next video ad is 90 seconds away.
Six AI video models. Every platform format. Unlimited iterations. All from a single text prompt — with full commercial rights included.
Generate Your First Video Ad — FreeAlso explore: AI Image Generator · AI Voice Generator · AI Video for Marketing · Pricing