How to Edit "Hormozi Style" Videos in 5 Minutes with AI (2025 Guide)

•6 min read•Social Media Growth

Quick Answer: Use Scenith’s AI Subtitle Generator and Text Animation presets to create "Hormozi style" videos. This AI-powered workflow automates 90% of the manual work, turning a 3-hour task into a 5-minute one.

You’ve seen them everywhere: short, punchy videos with bold captions that pop, highlighted keywords, and perfectly timed emojis. This is the "Hormozi style," and it dominates platforms like TikTok, Instagram Reels, and YouTube Shorts because it’s engineered for maximum viewer retention.

But here's the problem: manually creating this style is a painful, frame-by-frame process. You have to type out captions, animate every single word, add emojis, and create zoom effects, taking hours for a single 60-second video.

With Scenith’s AI toolset, you can automate this entire workflow. This guide will show you how to leverage AI to create high-retention "Hormozi style" videos in just a few minutes, not hours.

Editing Workflow Comparison

MethodTime Per VideoCostEffectivenessEase of UseBest For
Scenith AI Workflow5-10 minutesFree95%Very EasyCreators & Agencies
Manual (Premiere/CapCut)2-3 hours$0-$50/mo100%HardPro Editors with time

For 99% of creators, the Scenith AI workflow provides a near-identical result in a fraction of the time, allowing you to focus on content, not tedious editing.

Method 1: The 5-Minute "Hormozi" Edit with Scenith AI (Recommended)

⏱️ Time: 5-10 minutes💰 Cost: Free🎯 Ease: Beginner-Friendly

This workflow uses Scenith’s AI features to automate the most time-consuming parts: captioning, animation, and styling.

1. Auto-Generate Subtitles with 98% Accuracy

First, upload your talking-head video to Scenith. The "Hormozi style" is built on dynamic captions.

  1. Upload Your Video: Drag and drop your file into Scenith.
  2. Select AI Subtitles: Go to the 'Subtitles' tab and click 'Auto-Generate'.
  3. Review & Correct: The AI is 98% accurate, so just quickly scan for any minor corrections (like brand names).

Pro Tip: Learn more about saving time with AI captions in our Auto Add Subtitles to Video Guide →

2. Apply "Hormozi Style" Text Animations & Emojis

This is where the magic happens. Instead of animating word-by-word, you'll use Scenith's presets.

  1. Choose a Preset: In the subtitle style menu, select a bold, sans-serif font (like 'The Bold Font').
  2. Use Text Animation Presets: Choose a "pop" or "highlight" animation style. This will apply to all your captions instantly.
  3. Add Emojis & Highlights: Go to the subtitle editor. To highlight a word, simply select it and change its color. You can also add emojis (like 🔥 or 🚀) directly into the text box.

This step alone saves hours. Check our Text Animations Guide → for more ideas.

3. Add Dynamic Layers (Zooms & B-Roll)

A key part of this style is keeping the visual fast-paced. Use Scenith’s simple layering to add zooms and relevant images.

  1. Add Zooms: Make a cut (Split) in your main video clip. Select the second clip, go to 'Transform', and slightly increase the 'Scale' to create a "jump cut" zoom.
  2. Layer B-Roll: Drag an image or video (B-roll) onto a new track *above* your main video. It will automatically play over your main clip.

Pro Tip: Use Scenith's AI Background Remover → on your B-roll images to make them pop!

✅ Advantages:

  • Incredibly fast (90% time savings)
  • AI-powered and beginner-friendly
  • Creates a consistent, professional style
  • Lets you batch-produce content

❌ Disadvantages:

  • Requires an internet connection
  • Less granular control than After Effects (but you don't need it!)

Ready to edit 10x faster? Create your first "Hormozi style" video for free on Scenith.

Create Your Hormozi Video Free →

Method 2: The 3-Hour Manual Editing Workflow

⏱️ Time: 2-3 hours💰 Cost: $0-$50/mo🎯 Ease: Hard

This is the "old way" using tools like Adobe Premiere Pro, DaVinci Resolve, or even CapCut Desktop. While it offers total control, the time cost is enormous.

The Painful Manual Steps:

  1. Manual Transcription: Listen and type every single word for your captions.
  2. Manual Timing: Create a new text layer for *every single word or phrase* and manually time it to your audio.
  3. Manual Animation: Set keyframes for scale, position, and color for *every word* you want to highlight.
  4. Manual Zooms: Use keyframes to create "smooth zoom" effects, which can be finicky.
  5. Manual Emojis: Find, download, and import emoji PNGs, then keyframe their appearance.

✅ Advantages:

  • 100% control over every pixel
  • Works offline

❌ Disadvantages:

  • Extremely slow and repetitive
  • High skill barrier (requires keyframe knowledge)
  • Massive creative bottleneck
  • Not scalable for daily content

When to Use the "Hormozi Style"

This style is not just for business content. It's effective for any short-form, value-driven video.

Case Study 1: Educational Content (TikTok/Reels)

Use this style to break down complex topics. The visual highlights help with information retention.

Case Study 2: Repurposing Long-Form Content

Take a clip from your podcast, use Scenith's AI subtitler, and apply this style to create 5-10 high-impact shorts.

Case Study 3: LinkedIn Videos

Stand out on professional feeds by sharing industry advice. The clear captions make it perfect for silent-watchers in an office.

Best Practices for "Hormozi Style" Editing

🎯 Hook in 3 Seconds

Your first line of text is the most important. Make it bold and present a strong hook. (See our 3-Second Rule Guide!)

🎨 Don't Overdo It

Highlight only 1-3 keywords per sentence. If everything is highlighted, nothing stands out. Use emojis to add emotion, not to clutter the screen.

🎧 Add Sound Effects (SFX)

In Scenith, add a "pop" or "whoosh" sound effect on a new audio layer under your text animations to make them even more impactful.

Frequently Asked Questions

What is the "Hormozi style" named after?

It's named after entrepreneur Alex Hormozi, whose content team popularized this style of heavy, dynamic captions to grow his social media presence to millions of followers.

What's the best font for "Hormozi style" videos?

A bold, condensed, sans-serif font is best. Common choices are 'The Bold Font', 'Montserrat ExtraBold', or 'Impact'. Scenith provides these in its text style options.

Can I do this for free?

Yes! Scenith's free plan includes access to the AI subtitle generator and text animation tools, allowing you to create these videos without any cost.

Conclusion

The "Hormozi style" is a proven formula for viewer retention, but it was built on a foundation of tedious, manual editing. In 2025, that workflow is obsolete.

By leveraging Scenith's AI-powered tools, you can automate 90% of the work. What took a professional editor 3 hours, you can now accomplish in 5 minutes. This frees you up to create more content, grow your audience, and focus on what truly matters: your message.

Stop editing frame-by-frame. Start creating with AI.

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